Communication 621 - QuantitativeMethods inResearch
Spring
2024
01
3.00
Weiai Xu
TH 5:00PM 7:45PM
UMass Amherst
11607
Lederle Grad Res Ctr rm A210
weiaixu@umass.edu
Introduction to the structure, process, and logic of quantitative empirical research in communication. Topics include research design, measurement, descriptive and inferential statistics, and basic multivariate analysis. Students acquire an ability to critique various methodological approaches and techniques. Preparation for more advanced courses. Required of all Communication graduate students.
Open to DACSS and doctoral COMM students. All other majors by permission of the instructor. This course will fulfill a technical elective requirement for the MS in Data Analytics and Computational Social Science.