Hospitality & Tourism Managmnt 387 - Infotech & Social Media/HT-MGT

This course examines the strategic use of technology in modern hospitality and tourism organizations including the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.

This course is open to Senior, Junior, & Sophomore Isenberg School of Management majors only.