Isenberg School of Management 564 - ST-Sustainable Product Innovtn

Spring
2024
01
3.00
Cynthia Barstow

M W F 1:25PM 2:15PM

UMass Amherst
17424
School of Management 123
cbarstow@isenberg.umass.edu
14973
This course is based on an alternative paradigm of sustainability-oriented innovation. Adopting a triple bottom line approach to entrepreneurship is becoming increasingly important as investors question risks in our hotter, scarcer world. The first step is Systems Thinking, mapping the system of a sustainability challenge such as climate change, and learning opportunities for leverage. Next, students will be introduced to and apply biomimicry, a product development process based on biological intelligence, to create a solution for their leverage point in the form of a sustainability-oriented innovation.
Permission is required for interchange registration during the add/drop period only.