Management 344 - Corporate Entrepreneurship
Fall
2025
01
3.00
Gregory Thomas
TU TH 11:30AM 12:45PM
UMass Amherst
64621
School of Management 129
gthomas@isenberg.umass.edu
This course explores entrepreneurship in the context of corporations and other large organizations. Topics include product development and innovation, new business creation, the role of research and development, and the models to achieve successful growth via entrepreneurial activities within the corporation, with an emphasis on managerial skills, leadership, and culture.
Pre Req: MANAGMNT 301