Marketing 390F - Foundations/SuccessMktgCareer

Marketing careers are evolving. It's not just about selling products to maximize profits; it's about understanding the impact on all stakeholders and building brands that maximize stakeholder value. This course equips students with the skills to thrive in this new landscape, combining core marketing expertise with essential life skills (e.g., communication, collaboration, and critical thinking skills) to disrupt default habits and biases that get in the way of making decisions that align with personal values and intentions for creating a meaningful career and life. Students will have the opportunity to practice and play with mindfulness techniques to cultivate a clear, intentional approach to marketing and consumption while also analyzing successful and unsuccessful marketing campaigns and learning to make marketing decisions that consider diverse stakeholders and the long-term impact on communities and the environment.

Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Jeff Laverdiere at jtlaverdiere@umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.