Marketing 412 - Marketing Research

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Marketing Majors only. MARKETNG301&STAT140/1,OIM240 Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Jeff Laverdiere at jtlaverdiere@umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.