Marketing 425 - Professional Selling Skills

Fall
2025
01
3.00
Matthew Glennon

TU 4:00PM 6:45PM

UMass Amherst
64634
Integ. Learning Center N101
mglennon@isenberg.umass.edu
This course is designed for students to acquire Professional Selling Skills by utilizing a theory to practice approach. Students will engage in a number of in-class activities designed to strengthen their understanding of the sales process and MASTER the skills needed to EXCEL in today's business world. This course embraces technology and students will be exposed to a wide variety of sales tools during the course of the semester. This course includes a module on Customer Relationship Management (CRM.) Students should expect to participate in a number of highly interactive, in-class exercises (including videotaped sales calls) all of which are designed to help refine and elevate selling skills. There will be opportunities for students to participate in a number of activities outside the classroom to enhance "real world" application of selling skills. These opportunities will be completely voluntary and open to all students in the course.

This course is open to juniors and seniors in the Isenberg School of Management and Environmental and Natural Resource Economics (ENRE, previously RES-ECON) majors with Managerial Economics subplans only. Pre Req: MARKETING 301 Instructor Consent Required. Once the course reaches an enrollment of 28, the course is full.

Access to the application can be found here: https://umassamherst.co1.qualtrics.com/jfe/form/SV_9vIQ5il7KvzZPWC

The Professor will notify students via email to confirm acceptance into the course within 3 days after registration opens to all students. If accepted into the course, it may take several additional days for the course to appear on your FALL 2025 course schedule.

If the Professor has notified you of your acceptance in the course, and there are no administrative reasons you cannot take the course, please do not be concerned over the delay in the course appearing on your course schedule for FALL 2025.

Permission is required for interchange registration during all registration periods.