Marketing 450 - Multichannel Marketing

Marketers use a broad array of evolving tools, from Direct Mail to Social Media. In this course, students learn about the range of these tools, related data sources, and online and offline metrics for evaluating their success. The course stresses combining different marketing resources (for example, bricks and mortar stores with online channels; online landing pages to test offline media with google analytics).

Open to Seniors in the Isenberg School of Management only. Pre Req: MARKETNG 301 Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Jeff Laverdiere at jtlaverdiere@umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.