Hospitality & Tourism Managmnt 383 - Hospitality Merchandising

The purpose will be to expose the student to the variety of marketing, advertising and promotion techniques and theories that serve to attract business and attention to hospitality products, services and experiences. Topics covered include the market environment in which the firm(s) operates including the communication principles and objectives; and their effective application to the selling and merchandising of hotels, restaurants, tourist and recreation attractions. Topics covered will include review of introduction to hospitality sales and marketing; the role of advertising and promotion in hospitality marketing, analyzing the communication process, developing an integrated marketing communications program in a hospitality setting, including promotional tools to special target markets. Prerequisite: HT-MGT 100.

Pre Req: MARKETNG 301