Journalism 452 - Public Relations Campaign Mgmt

This course serves as the final, capstone experience in the Public Relations Concentration. Students will explore and gain practical, hands-on experience with the strategic communication planning process, conducting applied research and developing a comprehensive public relations campaign for a designated client.

Open to junior and senior Journalism majors in the Public Relations concentration. JOURNAL 235, 336 and 352 Open to Journalism juniors and seniors on the Public Relations concentration track. This is the final PR course in the sequence.