Management 344 - Corporate Entrepreneurship

Spring
2025
01
3.00
Gregory Thomas

TU TH 11:30AM 12:45PM

UMass Amherst
47978
School of Management 129
gthomas@isenberg.umass.edu
This course explores entrepreneurship in the context of corporations and other large organizations. Topics include product development and innovation, new business creation, the role of research and development, and the models to achieve successful growth via entrepreneurial activities within the corporation, with an emphasis on managerial skills, leadership, and culture.

Isenberg BBA students Pre Req: MANAGMNT 301 This class is open to Isenberg BBA majors only.
All others may be added to the course with instructor consent.

Permission is required for interchange registration during the add/drop period only.