Management 464 - Sustainable Product Innovation

Spring
2025
01
3.00
Cynthia Barstow

TU TH 10:00AM 11:15AM

UMass Amherst
47976
Sch of Management G35
cbarstow@isenberg.umass.edu
50393
This course is based on an alternative paradigm of sustainability-oriented innovation. Adopting a triple bottom line approach to entrepreneurship is becoming increasingly important as investors question risks in our hotter, scarcer world. The first step is Systems Thinking, mapping the system of a sustainability challenge such as climate change, and learning opportunities for leverage. Next, students will be introduced to and apply biomimicry, a product development process based on biological intelligence, to create a solution for their leverage point in the form of a sustainability-oriented innovation.

This course is open to Juniors & Seniors with majors in the Isenberg School of Management. Pre Req: MANAGMNT 301

Permission is required for interchange registration during the add/drop period only.