Marketing 421 - Product Strategy

Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management. Prerequisites: MARKETNG 301

This course is open to Senior and Junior Isenberg School of Management and Resource Economics majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students.
https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advisin…