Marketing 422 - Advertising & Promo Strategy

Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.

This class is open to senior and junior Isenberg majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students.
https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advisin…