Sport Management 593B - S-Sport Promo & Sales

Spring
2025
01
3.00
Emily Must

M W 4:00PM 5:15PM

UMass Amherst
52918
School of Management 124
emust@isenberg.umass.edu
This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.

Open to senior Sport Management majors, MBA/MS Sport Management students, and MS Sport Management students.

Permission is required for interchange registration during the add/drop period only.
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