Journalism 432 - PublicRelations&IntgrCommCases
Fall
2026
02
3.00
Jennie Donohue
TU TH 8:30AM 9:45AM
UMass Amherst
19498
Integ. Learning Center S413
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.
Journalism majors enrolled in the PR Concentration. JOURNAL 235, 336 and 352