Journalism 452 - Public Relations Campaign Mgmt

This course serves as the final, capstone experience in the Public Relations Concentration. Students will explore and gain practical, hands-on experience with the strategic communication planning process, conducting applied research and developing a comprehensive public relations campaign for a designated client.

Open to senior Journalism majors in the Public Relations concentration. JOURNAL 235, 336 and 352 This is the final PR course in the sequence.