Marketing 301 - Fundamentals Of Marketing
Fall
2026
02
3.00
Thomas Woodside
TU TH 2:30PM 3:45PM
UMass Amherst
15202
School of Management 137
twoodside@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to sophomore, junior, and senior Isenberg School of Management majors, Business Minor students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist if it is open. If you have any questions, please contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.