Marketing 460 - Non-Profit & Social Marketing

The theory and technology of marketing for non-profit organizations and services. Application of traditional tools, distinguishing services and non-profits from regular marketing situations. Involves substantial case discussion. Prerequisites: MARKETNG 300 or 301

Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students.
https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advisin…