Marketing 470 - Sustainability Marketing

A sustainability perspective has become an imperative for business as usual in these days of climate and public health crises. This course has been designed to introduce students to marketing through the sustainability lens. Both experienced marketers and those new to the field will benefit from approaching the development of a marketing plan with the triple bottom line (economic, environmental and societal) as the guiding principal. The demand for innovation and solutions to sustainable problems, from environmental degradation to societal inequities across supply chains, is increasing quickly. Those who want to succeed in the future business world need the savvy and experience of examining these issues and applying new models for growth.

This class is open to senior and junior Isenberg majors only. Pre Req: MARKETNG 301 Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Jeff Laverdiere at jtlaverdiere@umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.