Marketing 590A - Marketing Analytics Using R

In the digital age, the ability to analyze and interpret marketing data has become essential for success. This graduate course is designed to equip students with the skills needed to harness the power of data in making strategic marketing decisions. Through a blend of theoretical concepts and hands-on practice, students will learn how to clean, analyze, and visualize marketing data from real world datasets. Students will acquire knowledge about the methods and software that are used to understand issues such as market segmentation, sales forecasting, and conjoint analysis.

Pre Req: MARKETNG 301