Isenberg School of Management 355 - AI&Professional Communications
Fall
2026
01
3.00
Eric Holmes
TU TH 2:30PM 3:45PM
UMass Amherst
20560
Sch of Management G31
eholmes@isenberg.umass.edu
This course introduces School of Management students to best practices for using generative AI tools (such as Microsoft Copilot) in both educational and industry settings, with a focus on business communication and workflow streamlining. Drawing from rhetorical theory, ethical frameworks, and popular discussions about generative AI, the course prepares students to understand and effectively use these ubiquitous tools in the workplace, while also recognizing when and when not to use them. The course will run in both a lecture and workshop model. Students will participate in robust class discussions and frequently present their own work to the rest of the class.
Open to students with majors in the Isenberg School of Management Pre Req: OIM 210