Isenberg School of Management 892M - S-InterpAnalysis/ConsumptnMkt

This seminar introduces and trains students in the process of analyzing unstructured qualitative data using interpretive methods. It covers the philosophy, theory, and methodology of interpretive analysis used in marketing and other social science disciplines, including coding, cases, themes, and theory development. The seminar provides analytical tools for qualitative researchers and others to strengthen the conceptual and practical contributions of their work.

Phd (Doctoral) Students Only