Sport Management 321 - Sport Marketing

Fall
2026
03
3.00
Katherine Sveinson

M W 2:30PM 3:45PM

UMass Amherst
17924
School of Management 129
ksveinson@isenberg.umass.edu
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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