Sport Management 392C - S-Sport and Digital Media

This course will revolve around how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Modules to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.

This course will be meeting with the following sections: University, and CPE. This section will meet face to face in Amherst, and fully asynchronous Online. Please contact your Advisor for more info.