Sport Management 481 - Sport Sponsorship Strategy

This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

Open to Senior, Junior and Sophomore Sport Management majors. Pre Req: SPORTMGT 321