Communication 491S - S-Introduction to Semiotics
Spring
2026
01
3.00
Briankle Chang
M W 2:30PM 3:45PM
UMass Amherst
76764
Hasbrouck Laboratory room 242
bchang@comm.umass.edu
Semiotics is the study of meaning within society. It deepens our understanding of culture, communication and philosophy, and provides us with a theoretical and practical framework for analyzing the world. The course will introduce and develop the semiotic approach, using literature, politics, film, TV, music, and our everyday surroundings and conversations.
Open to Senior and Junior Communication majors only.