Communication 621 - QuantitativeMethods inResearch
Spring
2026
01
3.00
Erica Scharrer
W 9:00AM 11:45AM
UMass Amherst
76773
Integ. Learning Center S416
scharrer@comm.umass.edu
Introduction to the structure, process, and logic of quantitative empirical research in communication. Topics include research design, measurement, descriptive and inferential statistics, and basic multivariate analysis. Students acquire an ability to critique various methodological approaches and techniques. Preparation for more advanced courses. Required of all Communication graduate students.
All other majors by permission of the instructor. This course will fulfill a technical elective requirement for the MS in Data Analytics and Computational Social Science.