Hospitality & Tourism Managmnt 390G - Generative AI/Service Business

This course explores the transformative role of Generative AI in business, with a particular focus on hospitality, tourism, and service industries. The course examines three core areas of AI integration in business: AI-driven customer engagement, AI-enhanced operational efficiency, and AI-informed strategic decision-making. First, the course explores how Generative AI enhances customer experiences through personalized recommendations, automated service interactions, and AI-generated marketing content. Second, it examines AI?s role in improving business operations, including inventory management, revenue optimization, and task automation. Third, it evaluates the strategic implications of AI adoption, covering ethical considerations, data-driven decision-making, and competitive advantages in a digital economy. Through hands-on applications, case studies, and critical discussions, students will develop AI literacy, gain practical experience in prompt engineering, and learn to critically assess AI-generated outputs. This course prepares students for the evolving demands of AI-driven business environments by equipping them with the knowledge and skills to responsibly implement Generative AI for innovation, efficiency, and business success.

Open to Seniors, Juniors & Sophomores only. Pre Req: OIM 210