Journalism 377 - Social Media Management

This course examines the role of today's public relations communicators who are developing new strategic approaches to the practice of PR. Students will learn how to research and evaluate various types of 2.0 collaborative technologies, monitor conversations for reputation and crisis management, develop social media objectives and strategies for integrated communications programs, create and manage the social media communications process, identify opportunities to engage via different networks, develop content for deeper interactions with stakeholders and use different types of measurement to gauge communications success. The class will focus on how to align strategic PR and social media programs with higher level business goals and objectives.

Open to sophomore, junior, and senior Journalism majors in the Public Relations concentration. It is recommended that students complete Introduction to Public Relations (JOURNAL 235) prior to taking this course. This course counts as a multimedia elective for PR Concentration students.