S- Sports Sales Strategy

This experiential learning course provides students with the opportunity to actively participate in their personal and professional development within the context of sports sales. Through actively participating in the learning process, students will enhance their experience and understanding of the selling process specifically including: inventory development, proposal development, prospecting, sales presentations, and negotiation of sales agreements.

Sports Policy

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Sports Policy

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]

Economics Of Sport

The use of economic analysis to analyze issues related to the sport industry. Topics include ticket pricing strategies, monopolization, players' labor markets, revenue-sharing, salary caps, competitive balance, and the subsidization of stadiums.

Sport Sponsorship Strategy

This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

Advanced Sport Analytics

This course provides a hands-on dive into sport analytics. After completing this course, students should understand how to formulate a meaningful sport-related question, identify and collect appropriate data to address their question, determine a suitable analysis plan, execute a range of statistical analysis techniques, and communicate the results through a variety of media.

Sport Analytics

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Sport Analytics

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.
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