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This course provides students with a basic understanding of managerial finance concepts, tools, and techniques to help financial decision-making in the hospitality business. The overall goal is to help students use accounting and financial information to make sound investment and financing decisions for optimum management of a hospitality firm?s assets and value creation.

This course provides students with a basic understanding of managerial finance concepts, tools, and techniques to help financial decision-making in the hospitality business. The overall goal is to help students use accounting and financial information to make sound investment and financing decisions for optimum management of a hospitality firm?s assets and value creation.

In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles.