Course Topic- Sports Event Management

Taught by Mark McDonald

This course is designed to provide students with a foundational "road-map"
for starting a new business in the sports industry. The course will clearly and methodically outline the key issues, current thinking, problems, and solutions one will face over the course of an entrepreneurial venture or career. Upon successful completion of this course, students will have the knowledge base upon which to plan, launch, and grow an entrepreneurial venture; and/or be a contributing member of an entrepreneurial startup team.

Not available at this time.

Description not available at this time

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Special projects, studies, or research.

What does it take to excel at the C-level (CEO, COO, CMO) of sports franchises? Through the integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural), this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletics, and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Special projects, studies, or research.