This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

This course provides a hands-on dive into sport analytics. After completing this course, students should understand how to formulate a meaningful sport-related question, identify and collect appropriate data to address their question, determine a suitable analysis plan, execute a range of statistical analysis techniques, and communicate the results through a variety of media.

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

This course examines an encompassing perspective of diversity within North American and international sport organizations. Specifically, the purpose of this course is to provide students with an analysis and understanding of the various ways that people within sport organizations can differ, and how differences based on this diversity impact life experiences and outcomes.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.