Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

S- New to UMass Seminar

This seminar is a welcoming, community-based course designed for all students beginning their UMass Amherst journey in the spring semester. Whether you are returning from your first semester abroad, at the Mt. Ida campus, starting your first semester of college, or transferring from another institution, this course provides an engaging space to connect, reflect, and thrive as you transition to life at UMass Amherst. Together, we will explore campus resources, academic strategies, and wellness practices while building meaningful connections with peers and campus partners.

Anti-Semitism/Hist Perspective

Survey of antisemitism through its various stages of historical development, from ancient times to the present. Primary focus on the intellectual, religious, political, and social roots of Jew-hatred. Special attention to its impact on Jewish life and thought, and to the range of Jewish re-sponses to anti-semitism. Topics include: the Jews in Graeco-Roman society; medieval Christendom and Islam; the emergence of modern political and racial anti-semitism. (Gen.Ed. HS, DG)

Intermediate Modern Hebrew I

This course emphasizes skills necessary for proficiency in reading, writing, listening, and conversational Hebrew. It presents new grammatical concepts and vocabulary through texts about Israeli culture and tradition, as well as popular culture and day-to-day life in modern Israel. In addition to the textbook, course material includes newspapers, films, music, and readings from Hebrew short stories and poetry. The course starts a transition from simple/simplified Hebrew to a more literate one, and sharpens the distinction between different registers of the language.
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