Economics Of Sport

The use of economic analysis to analyze issues related to the sport industry. Topics include ticket pricing strategies, monopolization, players' labor markets, revenue-sharing, salary caps, competitive balance, and the subsidization of stadiums.

Sport Sponsorship Strategy

This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

Sport Analytics

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Sport Analytics

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

Diversity & Inclusion in Sport

This course examines an encompassing perspective of diversity within North American and international sport organizations. Specifically, the purpose of this course is to provide students with an analysis and understanding of the various ways that people within sport organizations can differ, and how differences based on this diversity impact life experiences and outcomes.
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