Sport Sponsorship Strategy

This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

Diversity & Inclusion in Sport

This course examines an encompassing perspective of diversity within North American and International sport organizations. Specifically, the purpose of this course is to provide students with an analysis and understanding of the various ways that people within sport organizations can differ, and how differences based on this diversity impact life experiences and outcomes.

Sport Leadership

This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry.
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