Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Sport Marketing

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Sport Org Beh & Dev

Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.
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