A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

Special projects, studies, or research.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.

A survey of the history of modern sport and other forms of organized physical activity. Emphasis on the struggles of women, people of color, and athletes to gain access and control of organized sport in the U.S. (Gen.Ed. HS)

A survey of the history of modern sport and other forms of organized physical activity. Emphasis on the struggles of women, people of color, and athletes to gain access and control of organized sport in the U.S. (Gen.Ed. HS)

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.