Not available at this time

There is more than one way to find success in college and the path to getting there is different for every student. This class will help incoming students define their individual goals and connect them to the resources needed to achieve these goals. Through activities and exercises students will discover the many academic and co-curricular activities available at UMass and begin creating their own roadmap to graduation.

Not available at this time

This course provides an introduction to programming with a focus on business and analytics applications. The curriculum supports the development of skills in data extraction and manipulation as well as automating data analysis tasks. Students will become adept in the use of important libraries and will be able to use trusted open-source resources to support continued development of business applications. No prior programming experience expected.

The most challenging decisions that business leaders have to make often require particular attention to core values and ethics. These situations can be triggered by a government investigation, ambiguous clinical trial results or product safety concerns. Others may involve a potential employee termination. In each case, the leader must understand the facts, grapple with nuances and consider the deeper dimensions of the required action.

This course covers topics in Advanced Business Analytics, including managerial data mining, text mining, and decision trees, and more advanced data retrieval and manipulation. Models from statistics AI (e.g., regression, clustering, neural nets, classification, association rule modeling, etc.) will be applied to real data sets. In this managerially focused course, students will learn about when and how to use techniques and how to interpret output. Students will also learn how to extract and manipulate data using various software and programming languages.

This course explores cutting edge idea generation in the field of marketing.