ST-Shaping the Future:Peer Lds

Students gain leadership experience through teaching a section of the first-year seminar to Isenberg School of Management students. TA meetings and assignments require students to be actively involved in developing their own teaching style and exploring various methods that will assist first-year students acquire the skills necessary for success in their professional careers.

Marketing Strategy

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
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