In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles.

A special problem or independent study in the hospitality field not available in regular course offerings. Conducted under the supervision of a sponsoring faculty member.

A special problem or independent study in the hospitality field not available in regular course offerings. Conducted under the supervision of a sponsoring faculty member.

Human resource management in food service, hotels, and the travel industry. Functions of leadership motivation, job design, recruitment, wage and salary administration, performance appraisal. Training in health and safety.

A hybrid course focusing on strategic decision making related to revenue management in the hospitality industry. Revenue management has become an increasingly important area of decision-making for managers today. This course should improve your understanding of basic principles and practical tools for customer-centric revenue management as applied to services - particularly hotels and restaurants. Several high-impact revenue drivers will be covered. Emphasis will be placed on issues such as forecasting, differential-pricing, price management, and revenue optimization strategies.

The purpose will be to expose the student to the variety of marketing, advertising and promotion techniques and theories that serve to attract business and attention to hospitality products, services and experiences. Topics covered include the market environment in which the firm(s) operates including the communication principles and objectives; and their effective application to the selling and merchandising of hotels, restaurants, tourist and recreation attractions.

This course examines practices and systems utilized in managing and operating today's modern lodging establishments. Topics covered include: front office operations, guest service and accounting, revenue management, security and safety, and housekeeping as well as issues related to coordination with other departments such as food and beverage or sales.

Examines the history and development of gaming, casino operations including slots, table games, sports and Internet betting, credit and casino accounting, casino hotels and casino foodservice, and the marketing of the core gaming products. A central focus will be on current trends as well as the primary management and financial elements unique to operating a casino. Prerequisite: HT-MGT 100.

An introduction to the entertainment industry for those students looking to pursue a career in the field of entertainment. Aim is to provide students with a basic understanding of the business of entertainment, focusing on the following segments: Film, Television, Radio, Theatre, Music, Travel/Tourism, and Sports. While the primary focus of the course is on the entertainment industry and how it relates to hospitality and tourism, students will also gain the tools to effectively manage and lead, organize, and market within the industry segments.