Fundamentals Of Marketing
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Marketing Research
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Sem-Small Bus Mktg
In this course, students are provided with the unique opportunity to apply their business and marketing knowledge to "real life" business situations. Students act as marketing consultants, by working directly with a professional business advisor to analyze the current marketing strategy of a small business in Western Massachusetts. By working in teams and conducting their own market research, students will develop an updated marketing plan for the business.
Independent Study
Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.
Independent Study
Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.
S-Marketng/SustainableBusiness
Course description not available at this time.
S-Marketing/Sustainable Busnss
Description not available at this time
International Marketing
The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.
Advertising & Promo Strategy
Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.
Consumer Behavior
Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301