Microeconomic theory for majors and non-majors. Concepts of supply, demand, markets, natural resource management, economic policy. Applications to business and government decision-making emphasized. (Gen.Ed. SB)
In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles.
A special problem or independent study in the hospitality field not available in regular course offerings. Conducted under the supervision of a sponsoring faculty member.
A special problem or independent study in the hospitality field not available in regular course offerings. Conducted under the supervision of a sponsoring faculty member.
Management principles and practices relating to the maintenance of lodging and food service facilities. Systematic control of hospitality spaces and engineering systems to safeguard customer and employee health, efficiently manage operations, and maximize physical value. Property Management and Revenue Management Systems explored. Prerequisites: ACCOUNTG 221, HT-MGT 240.
Human resource management in food service, hotels, and the travel industry. Functions of leadership motivation, job design, recruitment, wage and salary administration, performance appraisal. Training in health and safety.
Focus on detailed and advanced methods and issues regarding the management of private club management. Topics include: career planning, club bylaws and rules, legal issues, ethical issues, facility design and management and special enterprises within the clubs, break even and financial analysis, club feasibility and marketing, research in clubs, membership services, CCM certification and promotion/public relations.