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Description not available at this time

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This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

Topics essential to the management of sports events: finance, sponsorship, advertising, public relations, site preparation, tournament operations and risk management. Theoretical understanding enhanced through application of information to an actual event. Ms. Barr

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

In this course we search for the structure and enduring organization of college sports. We look for the development of college athletics that produced yesterday and today highly paid coaches, great fan enthusiasm, endless national media attention, and the opportunity for scandal and corruption. We search for the organic link that has bound intercollegiate sports to American higher education for over a century. This requires knowledge about what we were and what we have become. It is much easier to learn about what we have become than it is to learn about what we were.