CPA Law

A broad survey of legal problems encountered in business transactions; emphasis on implications to accountants and auditors. Prerequisite: MANAGMNT 260.

Marketing Strategy

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Organizational Strategy

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

CPA Law

A broad survey of legal problems encountered in business transactions; emphasis on implications to accountants and auditors. Prerequisite: MANAGMNT 260.
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