Continuity, limits, and the derivative for algebraic, trigonometric, logarithmic, exponential, and inverse functions. Applications to physics, chemistry, and engineering. Prerequisites: high school algebra, plane geometry, trigonometry, and analytic geometry. Honors section available first semester. (Gen.Ed. R2) [Note: Because this course presupposes knowledge of basic math skills, it will satisfy the R1 requirement upon successful completion.]

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

A deep understanding of the customer is essential to developing innovative products, services, and marketing strategies. Qualitative research methods enable firms to study customers and analyze the meaning and importance of their experiences. These methods can uncover in-depth insights about customers? lives and behavior, which are often not accessible through quantitative analyses of big data or conventional marketing metrics. This course introduces students to a set of concepts and research methods for generating, communicating, and leveraging customer insights.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

AI models power applications used by millions of people and enable systems for critical or sensitive tasks. These models could be mis-designed or exploited by adversaries resulting in real-world harm. In this seminar, we will explore cutting-edge research on AI safety, privacy, and security inviting leading researchers from academia and industry.

The Food Science Junior Year Writing Course will introduce you to and improve your communication skills (including writing, of course) in areas that you will encounter in your career as a life scientist (not just a food scientist). This course will teach you how to utilize a number of valuable tools that will improve your communication skills and that will save you time and effort. The overall aim of this course is to help you improve your communication and writing skills in a way that will directly aid your career as a food scientist.

Global pandemics, mass extinction, climate change, alien invasions, celestial events, cataclysmic wars, dehumanizing dystopias, zombie apocalypse, the rise of A.I., prophesied apocalypse. In this class, we will study the cinema of ultimate endings, examining an international selection of films and analyzing the philosophical, psychological, cultural, and aesthetic questions raised in end-of-the-world narratives. What do films about the end of the world tell us about contemporary realities and cultures in different parts of the world? How do they speak to historical realities?

Focusing on the British Empire and various styles, genres, and types of art, this course explores the visual archive that was produced across the 400-year history of Transatlantic Slavery to understand how race and colonialism were constructed and reified through access to cultural capital and various forms of artistic production.

An intensive study of the literature and orature associated with the Harlem Renaissance, from the philosophical underpinnings supplied by Du Bois, Johnson, Locke, Garvey, and Randolph to the varied poetic visions of Hughes, Spencer, Brown, Cullen, and McKay to the fictional explorations of Toomer, Hurston, Fisher, Larsen, Fauset, and Thurman to the inspiration supplied by blues, jazz, and folklore of the African American tradition.

Using hip hop as a lens to explore the development of Black youth culture in the neoliberal age, this course considers the African American experience during the close of the 20th century and dawning of the 21st. Our investigation will be concerned with at least two things that we will examine in parallel throughout the semester. On one hand, we will dig deeply into the origins and evolution of hip hop artistry??including visual art, dance, music, lyrics, and performance??and the impact of commercial forces on those forms.