Honors Independent Study

Involves frequent interaction between instructor and student. The student and sponsoring instructor must fill out a contract, which is available at the Commonwealth College office, 504 Goodell. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study. The 1-2 credit option is an additional component tied to any University course of at least 3 credits at the 100-level, with course instructor approval. The 3- to 6-credit option is a stand-alone independent study designed by the student and faculty sponsor.

Strategic Planning

Strategic plans are essential to the long-term health of nonprofit arts and culture organizations, allowing board members and staff to agree on a common direction for the organization to help guide future activity. This course will introduce you to the principles and methods of strategic planning for nonprofit organization, and will introduce you to the various types of plans and planning terms. You will learn an eight-stage system for strategic planning and critique existing plans and design a planning process for your own nonprofit or a case study organization of your choosing.

Arts Marketing

Marketing is the most important tool to build awareness of your programs and services, and - if properly planned - can help you to reach new audiences and cultivate loyalty in those you already serve. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help you formulate effective marketing strategies.

Arts Fundraising

Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation.

Introduction to Arts Managemnt

Arts Managers perform the work that is rquired to bring the arts and cultural programs to audiences, organizing programs such festivals and exhibits, performing arts events and film screenings. This course will introduce you to the "business of the arts," providing you with an overview of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals.

On the Road to Success

In this course students will create a professional portfolio. They will set goals, explore interests and passions, learn how to build a campus support network, create a cover letter and resume, learn interviewing techniques (including etiquette), meet alumni, and practice interviewing for a career of interest. This course includes several experimental components that will enable students to be evaluated on their ability to market themselves prior to an actual job search.
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