Intro/Public Relations
This course introduces students to public relations as a strategic communication management process in the private, public and non-profit sectors. Students will explore the history and modern development of the field, as well as relevant theory, law, ethics and practices targeting various publics and stakeholders. The course also will address career opportunities and skills necessary for successful professional practice. This course is a prerequisite for all upper-level public relations courses. (Gen. Ed. SB, DU)