Self&Ethcs/Great Books of Asia

What does it mean to be human self? Where do men and women ?fit? in the universe? What is the good life? What is evil? In this course we will discover how these questions are addressed in the Great Books of three civilizations of Asia: Persia, India and China. We will seek a deep engagement with Confucian, Taoist, Buddhist, Hindu, and Islamic-Sufi thinkers in a conversation between cultures and times about the fundamental questions of self and ethics. (Gen. Ed. AL)

Chinese SciFi in Translation

In this course, we will take a philosophical and comparative approach to the exciting world of Chinese Science Fiction. Since Chinese science fiction is very much a global literature, comparisons will be highlighted between Chinese science fiction and science fictions from the United States, Great Britain, Russia/Soviet Union, and Japan. Our goal will be to explore questions about human nature and purpose, utopianism, determinism and free will, and many other questions about the nature of the universe and the human condition in it. (Gen. Ed. AL)

Hnrs Independent Study

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Hnrs Independent Study

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study. Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Arts Marketing

Marketing is the most important tool to build awareness of your programs and services, and - if properly planned - can help you to reach new audiences and cultivate loyalty in those you already serve. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help you formulate effective marketing strategies.

Arts Fundraising

Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation.
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